The number of heavy online shoppers in the UK – those making 11 or more purchases a quarter – has doubled. This according to the latest study by Hermes.
The figures have doubled to three million over the past two years states the Hermes International Parcel Deliveries Usage and Attitudes Survey. The report also found that some 18.7 million people have shopped online three or more times in the past three months, a massive increase in comparison to the last figures of the study, up from 13.5 million in 2013.
Delivery services online retailers improved
72 % of the UK-based shoppers said they believe that delivery services used by online retailers were improving. A significant high number, but perhaphs even more surprisingly, 75% said that for delivery of a £75 item they would choose a two to three day service costing £2.99. Only eight per cent said they would pay £6.99 for next day delivery, and only two per cent would pay £8.99 for same day delivery.
Just to highlight the price sensitivity of online shopping a bit more, over 40% expected free delivery for a item that costs £75 or over. Also, 70% expected a free click and collect service.
Mark Pettit, sales and marketing director of Hermes responded: “Delivery remains firmly at the heart of a good online shopping experience, acting as a key driver of loyalty and ultimately providing the opportunity to act as a key differentiator in the overall customer proposition.
More online shopper to be expected
Over 50% of the UK shoppers said they were now shopping online more that they did last year, meanwhile 35 % indicated that they are planning to use the online shops more in the upcoming year.
Online shopping in Germany
When comparing the UK and Germany, almost 50% responded they were now shopping more online. Also in Germany there is an expected growth in online shopping. 25 % indicated they will use online shopping more next year.
The survey carried out by Q-Quiz Research is based on more than 2,000 interviews with shoppers in the UK and 1,000 in Germany.
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