Hapag-Lloyd to launch premium product as part of new five-year plan

November 22, 2018 Mike Wackett

Hapag-Lloyd is to offer a choice between a standard or premium product across some of its service routes.
The move follows an extensive market research survey by the carrier which revealed that more than 50% of respondents showed “a willingness to pay more” for a higher-quality offering.
Hapag-Lloyd is convinced shippers actually mean what they say this time, despite the failure of previous premium products in the market, notably Maersk Line’s Daily Maersk offering.
The Danish carrier launched ...

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